Return On Ad Spend
Calculate Return on Ad Spend (ROAS). Formula: ROAS = Revenue / Ad Spend. Marketing performance metric.
Formula
ROAS = Revenue Generated ÷ Ad Spend; ROI% = ((Revenue - Spend) / Spend) × 100
$50k revenue, $10k spend
Inputs
- Revenue from Ads ($): 50000
- Ad Spend ($): 10000
ROAS = 5:1 (400% ROI)
Frequently asked questions
What ROAS is good?
ROAS > 2:1 is generally profitable; 4:1+ is excellent for most industries.